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Marketing

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Marketing

Seven Healthcare Marketing Strategies

Did you know that around 28% of men and 17% of women in the U.S. report not having a general practitioner? It’s possible that these citizens aren’t able to learn about local healthcare organizations. In this se...

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Marketing

Healthcare Retargeting

Retargeting Retargeting—also known as remarketing—is a popular form of online advertising and one that hospitals and other healthcare organizations need to use with caution. In the US, there’s no law prohibitin...

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Marketing

Healthcare marketing laws, regulations, and enforcement agencies

In addition to general truth-in-advertising laws, marketing of healthcare products and services can fall under a variety of laws, regulations and enforcement agencies, depending upon the ad’s claims or th...

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Marketing

Six Healthcare Marketing Search Tactics

After some in-depth research and candid conversations with those doing healthcare PPC, I’ve found the following 6 healthcare paid search tactics to be most successful: #1: Get To Know Your Audience Well You nee...